Grow Your Business

LEAD SOURCING VS. REFERRAL-BASED REAL ESTATE

Posted on 11/29/2021 by Team CHR

2 METHODS FOR GENERATING BUSINESS IN REAL ESTATE:

When it comes to building your real estate business, there are typically 2 methods:

1. Lead Sourcing

2. Referral-based

With the “ease” of getting new contacts that the first method provides, lead sourcing usually consists of a LOT of follow-up, and sifting through many leads to find ones that will actually convert into a client. Additionally, with some lead generation companies taking upwards of 35% of your commission, the question must be asked, what is a lead truly worth to you?

REFERRAL-BASED REAL ESTATE

At CHR, our agents are almost 100% referral-based. We give you the resources, training, and tools that allow you to focus on who you are and what you like to do, in order to get in front of people who like the same things. By doing so, those people will be naturally attracted to you and what you stand for, which will, in-turn, help to build your network.

GET IN TOUCH WITH US

If you love our content and are a full time real estate professional who is dedicated to incredible experiences for your client, we’d love to chat.