Be A Better Agent

LISTING AGENT BEST PRACTICES

Posted on 01/31/2022 by Mike Aden

Of all the listing agent best practices, the most important thing is to make sure to walk into a listing appointment with a listening mindset. Leave your agenda at the door. Ask questions, understand the needs/goals of your clients, and “Listen to understand, don’t listen to respond.”

Focus on establishing a partnership with the Buyer’s (co-op) agent upon receiving the offer … or offers in our current market. The co-op agent isn’t our adversary but rather our partner in getting our client to the closing table.

10 THINGS A CHR LISTING AGENT ALWAYS DOES

  1. Do Your Research, Know Your Market… YOU are their advisor. 
  2. Educate your Sellers about Your Team – TM Team, Marketing Team, Lender, Title, etc.
  3. Set Clear Expectations – Seller Communication Plan
  4. Establish a property promotion strategy
  5. Use ONLY Professional Photos
  6. Know Your Value… min 5.6% commission (2.8% buyers agent)
  7. Send Thank You Note – Assume the Sale
  8. Call EVERY Agent that Submits an Offer – this establishes you as a professional in their eyes for future transactions as well.
  9. Necessary Docs Prior to MLS Status
    • Exclusive Right-To-Sell Listing Contract
    • Closing Instructions
    • Seller’s Property Disclosure
    • Definitions of Working Relationships
    • Square Footage Disclosure
    • Affiliated Business Disclosure
    • Colorado Real Estate Seller Advisory
    • Lead-Based Paint Disclosure (If applicable)
  10. Know Your Clear Cooperation Guidelines
    • Section 3.7 – Listing Period Start Date – MLS status three days prior to or after the Listing Period Start Date.

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